Dale W. Hutchings, advertising, marketing and public relations expert,  shared with the Business Connections & Education Workshop on Feb.9 and really got the group thinking about branding.  A simple definition of  branding is building a "personality" for your business.

Dale said successful branding can be achieved by:

• Providing a unique product
• Or service and effectively delivering it
• Finding a niche - something the competition is not doing for the customer
• Offering irresistible incentives (BOGO)
• Solving problems as they turn up, quickly and professionally
• Providing continuity

Dale advised common mistakes made are:

• Thinking you can please everyone
• Not knowing your strengths and weaknesses
• Trying to do all the jobs, instead of outsourcing
• Lack of a dedicated marketing plan
• Not setting definite goals to build a business brand

For more information, please call Dale at  392-1031 or e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

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